Philip Kotler is the author of over 40 books on marketing, a visionary and guru who consults the world's leading corporations. Almost every one of his books becomes a bestseller. "Marketing 3.0" is no exception.
In "Marketing 3.0", Philip Kotler shares his vision of the marketing of the future, in which consumers live online. Traditional marketing tools no longer work in such a world.
"Marketing 3.0" is a book about models and strategies that will help companies survive in the global Internetization of society.
