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Business

Marketing Hacking: The Science of Why We Buy

Author: Phil Barden
(0 — 0 Reviews)
Genre
Business
Publication year
2014
Number of pages
278
Language
Russian
Archive number
#511
Status
✓ Available

This book analyzes consumer behavior using modern decision science. The author explains why people buy, what happens in the mind of the buyer when he makes a decision, and how to use the latest scientific knowledge in your marketing activities.

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